An award winning chocolatier, an award winning gin distiller and an award winning food marketer walk into a pub… It might sound like the start of a joke, but in fact it was the start of Chocao.
A cacao gin liqueur designed to be enjoyed neat as an after dinner drink, Chocao is the result of a creative collaboration between three independent Staffordshire businesses: Staffordshire Gin founders Jason Davies and Claire Gibbs, award-winning chocolatier James Walter of Seed Chocolate, and food and drink marketing specialist Daren Bach from Provoke.
To celebrate the launch, there will be tasting events this February at Ten Green Bottles in Newcastle-under-Lyme and Stone. Ticket holders will have the chance to meet the distillers and to sample Chocao, along with gin-soaked cacao nibs and delicious Seed Chocolate. Afterwards, there will be specially crafted Chocao cocktails on offer as created by Ten Green Bottles’ in-house mixologist, Ben.
The gin-based liqueur is infused with ultra-premium, single origin Peruvian cacao beans, which are more commonly used to make chocolate. The cacao beans are bought via direct trade from an agricultural collective in northern Peru. Every batch is directly traceable to the community where it was grown, thus ensuring there is no child slavery in the production process.The drink is also suitable for vegans.
Jason and Claire distil each batch of cacao gin at Staffordshire Gin HQ in Silverdale. Their popular Black Violet gin recently won bronze at the World Gin Awards.
The cacao beans are sourced and prepared by James Walter of Seed Chocolate, who has received recognition for his bean-to-bar chocolate from The Academy of Chocolate, The International Chocolate Awards and The Guild of Fine Foods’ Great Taste Awards.
Daren Bach, a food and drink marketing specialist, founder of Provoke Marketing & Design and editor of Sauce magazine, is responsible for the branding, packaging and website design as well as marketing activity for Chocao.